January 2018

A REALTOR marketing campaign may seem simple enough to complete at first glance, but many real estate agents are frustrated by the amount of time and money they put into a marketing campaign and the lack of results they get from it. Real Estate Agent Marketing often consists of having an online presence with an individual or company website as well as real estate CRM. Additional steps, such as hosting open houses and even advertising in local print media sources, may also be pursued. However, if you have pursued all of these avenues and are still not generating the number or quality of leads that you desire, there are some steps that you can take to improve the results of your efforts.

Find More Qualified Leads

If you are like many other real estate agents who have a direct mail marketing campaign, you may be using a list of local property owners. This is a thoughtful target audience to touch with your direct mail marketing campaign as some will want to sell or buy in the near future. However, more qualified leads may be available, and this may include people who are actively interested in buying or selling a home. How can you find more qualified leads? There are several options to consider. One idea is to add an opt-in feature to your website to capture leads. Another idea is to use third party real estate websites to capture leads for those who are researching the market online.

Complete a Comprehensive and Thoughtful Marketing Campaign

It is common for real estate agents to send out direct mailers to their list when their pipeline dries up and to avoid marketing when business is booming. While this may be seemingly great for your needs, keep in mind that your target audience may benefit from more regular touches. Regular touches will ensure that your name is kept at the front of their mind, and it can build name brand recognition. Furthermore, leads may begin to view you as a leader in the field through your marketing messages.

One of the keys to your success and profitability as a real estate agent is your ability to convert leads to sales, but before you can do this, you must find qualified leads to contact. Through real estate agent marketing and CRM, you can generate more leads that are truly qualified for you to reach out to. Implement these tips into your activities, and you may soon profit from the effort. For more information about real estate CRM, please visit https://www.ixactcontact.com/

How to Make the Most Out of Realtor Marketing Campaigns