Components of CCM
Customer communications management has a broad range of elements, which may include:
• Data extraction, management, analysis, and transformation software
• Document production reporting software
• Email marketing and SMS communication software
• Printer management software
• Portal Technology among others
Importance of ECM
The use of enterprise management software has increased tremendously lately due to some factors. ECM offers a platform for managing the documents in a cheap, efficient, and easy way. Additionally, the workers use the time that they would have spent scanning the documents from huge files and folders to perform other duties in the business, leading to an increase in productivity. Use of ECM software has resulted in an increase on the rate of processing information in the businesses resulting in an improved way of keeping track of all the company’s data.
An enterprise content management solution also allows version control, which gives a platform to analyze different document versions. Additionally, the fact there are no large stacks of paper and files in the business is a relief to the workers. Various institutions generalize transactional content management and ECM. However, only the businesses that rely on content to perform their businesses, for example banks or brokerage firms, use the transactional ECM.